Red Cable Club (RCC) is a premium loyalty program created by OnePlus India to reward and retain its most loyal customers. The program is built on the pillars of exclusive, premium, and valuable, and includes a tiered membership program called Red Cable Pro, offering partner benefits including Uber Executive, Spotify Premium, and Amazon Prime. The program has been successful in generating revenue for OnePlus while creating an engaged community of loyal customers.
With the rise of e-commerce, digital marketing, and data analytics, it has become increasingly important for B2B businesses to invest in training and education platforms that can provide their employees and partners with the skills and knowledge they need to stay ahead of the competition. This is where Flipkart Ads Academy comes in - a comprehensive learning platform designed specifically for advertisers and agencies looking to succeed in the world of e-commerce.
Before I start bombarding this blog with posts, we must make the drawing board public. If you’re reading this, you probably came here scrolling through my blog, redirected from LinkedIn or Medium, or most likely – I forced you to read something in this blog by appearing on your feed (or DMs) way too many times to ignore. Just as we wonder what is more probable and more likely, and how probability and likeliness differ from each other, let me apologize for ranting. I am sorry you’re having to read this. Please bear with my rant, as I try to lay down why I’m writing things, who I’m writing for, and how you can benefit.
Last week when I joined an investment and consulting firm in the social sector, I saw corporate groups from the social sector paying huge sums to creative agencies in exchange for templatized designs and mediocre service. In my early days of volunteering for NGOs, I had witnessed how much the social sector struggles by its fundamental nature in terms of investment and capital. In my later days of freelancing, I had come to see how easy it is for “creative agencies” to leverage information-asymmetry to their advantage. The margins made by the agencies is appalling, to say the least, especially when the people behind most of these agencies are not even remotely familiar with design or creativity. In this article, I break down the problem of pricing in a market of asymmetry caused due to the skills involved and its impact on SMEs or other social sector organisations. I subsequently try to introduce a strategy that could possibly pave the way for cheaper “digital marketing” solutions for those who need it big time — the social sector.